The challenge
NEQUI board was looking forward to increase the use of their features such as money transfer and build a community on the product
The problem - Base-pyramid people use to look for alternate ways of funding small loans when having an economic contigency
The solution - A P2P crowdlending feature that enable a user to request money to their relatives or friends with no interest but acquiring reputation and credit score
The UX Approach -Gamifying the experience of milestones on the loan, for both loaner and loanee to see the progression and goals for accomplishing the loan on time
The Deliverables - One pitch and one User-flow functioning prototype